EXPERTISE :

UI Design
Websites, mobile sites, apps, wireframes, prototypes, design systems, style guides, and accessible digital experiences.

Visual Design
Branding and identity, marketing collateral, eDMs, digital banners, presentations, and integrated campaign assets.

Hi!

Hi, I’m Paola, a senior visual designer, based in Sydney.

Over the years, I’ve combined my expertise in typography, branding, and visual identity with UI design and digital experiences to create engaging, user-centred solutions. My work spans websites, applications, interactive presentations, digital campaigns, online advertising, and marketing collateral, always with a focus on balancing creativity, functionality, and usability.

Having worked across a diverse range of industries and design disciplines, I remain as passionate and enthusiastic about design as I was at the start of my career. I’m constantly inspired by new challenges, evolving technologies, and the opportunity to create work that delivers both business and user value.

Work experience

Ogilvy Australia (Sydney) - Senior Visual Designer  |  Nov 2014 – Now

Bullseye (Sydney) - Art Director  |  Aug 2011 – Nov 2014

Community Engine (Sydney) - Art Director  |  Aug 2010 – Jul 2011

451 - (BA, Argentina | Miami, USA) - Art Director  |  Feb 2005 – May 2010

47 Street (BA, Argentina) - Senior Designer  | 2002 – 2004

451 - (BA, Argentina | Miami, USA) - Junior Designer  | 2000 – 2002

El Planeta Urbano Magazine - (BA, Argentina) - Freelance Illustrator