EXPERTISE :
Interface design - websites, mobile, tablets, apps
UX design - Information architecture, usability, accessibility, wireframes
Corporate identity - branding
Hi!
I am Paola and I am a senior digital/graphic designer and art director based in Sydney.
In the last years I have combined all my knowledge in typographic and identity development with interface design and interactive experiences, producing innovative solutions. I have designed websites, applications, interactive presentations, online ads and campaigns, always trying to find the correct balance between usability and design. Every new project means a challenge and a new possibility to make a difference.
After many years of experience in many areas of design, I still feel the same passion and enthusiasm as in the first years.
Work experience
Ogilvy Australia (Sydney) - Digital Art Director | Nov 2014 – Now
Bullseye (Sydney) - Art Director | Aug 2011 – Nov 2014
Community Engine (Sydney) - Art Director | Aug 2010 – Jul 2011
451 - (BA, Argentina | Miami, USA) - Art Director | Feb 2005 – May 2010
47 Street (BA, Argentina) - Senior Designer | 2002 – 2004
451 - (BA, Argentina | Miami, USA) - Junior Designer | 2000 – 2002
El Planeta Urbano Magazine - (BA, Argentina) - Freelance Illustrator