Kentucky Fly Chicken - KFC
The "Kentucky Fly Chicken" campaign is a promotional campaign by KFC Australia, where customers use the KFC app to find hidden international menu items, with the chance to win a free, all-expenses-paid trip to that item's country of origin.
My task was to create stamps for each country that would be showcased in the campaign’s case study video. The "Kentucky Fly Chicken" campaign won several awards, including a “Silver Lion” in the Integration category and a '“Bronze Lion” in the Direct category at the Cannes Lions awards in 2024.
