ING Good Finds is an experimental digital marketplace that’s only open on Saturdays and features small sustainable Aussie businesses in a world that more resembles the slow-commerce landscape of a farmers market. The online market opens as research from ING reveals a third (35%) of Aussie adults want to buy from social enterprises more often, but a fifth (21%) of the nation do not know how to find them.
My tasks included delivering integrated creative across branding, illustration, OOH, and packaging — maintaining a cohesive visual narrative across all channels.