Branding for Aged Care Company
Southern Cross Care provides aged care services such as home care, retirement communities and residential aged care.
We’ve been tasked with developing a refreshed brand identity and visual direction that captures the essence of who SCC is and where they’re headed. I created a new, cohesive look and feel that redefines the brand’s identity and strengthens its presence. This included logo, brand guidelines, print collateral, website and other applications.